Managing Partner
Shift6

Lexi Mills is a multi-award winning digital marketing expert, specialising in integrating PR and SEO at both a strategic and tactical level. She runs The Future of Search foundation and Shift6, an international consultancy which provides training, PR SEO services and support to agencies and businesses. Her research work focuses on the opportunities, ethics and risks of machine learning and AI within the sector of internet search.

Lexi combines technical search algorithm knowledge and psychology to create data-driven measurable communications strategies that maximise influence on human behaviour. She applies this to external and internal communications strategies.

She has been part of core teams responsible for the communications, marketing and investment strategies of clients and agencies for over eight years. She focuses on e-commerce, finance and technology sectors. Working with start-ups, SMEs and big brands across the US, UK, Canada, Australia, Europe and African markets in both the B2B and B2C environment. 
 

Judging panel

Mike Grehan

CMO
Acronym

Purna Virji

Senior Manager of Global Engagement
Microsoft

Mike Tekula

VP
Distilled

John Doherty

Founder
Credo

Christina Connor

Global Product Lead
DoubleClick Search

Chris Apostle

EVP, Head of Performance
Havas Media

Lexi Mills

Managing Partner
Shift6

Lisa Cecchini

Vice President of Media and Analytics,
Situation

Phil Nottingham

Director of Marketing
Wistia

Courtney O'Donnell

Director, Shopping & Feed
Elite SEM

Daniel Olduck

EVP Global Strategy
Acronym

Christina Malcolm

Director, Paid Search
iProspect

Matthew Gagen

Group Director, Organic Media
iCrossing

Todd Rosen

Sr. Director Search (SEM/SEO) & Affiliate Marketing
Comcast