Lisa Cecchini is the Vice President of Media and Analytics at Situation. She has been with the agency for over twelve years leading initiatives and innovations in online media, search engine marketing, quantitative research, and data analysis. As a digital-first marketing agency, Situation has pioneered the emergence of digital as a primary platform for the marketing of live events and connecting people to amazing experiences. Lisa has worked on a variety of clients including long-running Broadway hits Wicked and MAMMA MIA!, institutions such as The Metropolitan Opera, and live event brands like Wanderlust.
Lisa actively leads agency initiatives that further the community development in digital through Situation-produced events and TEDxBroadway. Lisa is also a weekly contributor to The Broadway Briefing, the industry’s leading newsletter, penning articles about data trends within Broadway. She has also spoken on panels and given presentations at Google and BroadwayCon and has guest lectured on digital marketing for graduate students at Yale, Columbia, and Brooklyn College. Lisa holds a BS in Communication Studies and a BA in Theatre from James Madison University as well as a Masters in Marketing from Baruch College. In her spare time, you can find Lisa leading volunteers at a soup kitchen in Manhattan the first Saturday of every month or at Carnegie Hall three times a year where she performs with the Oratorio Society of New York.