Andy Betts is a chief marketer, consultant and digital hybrid with more than 20 years of experience in digital, technology and marketing working across London, Europe, New York, and San Francisco. He works as a global adviser and consultant for start-ups, agencies, and many Fortune 500 companies. He spends considerable time consulting with C-level executives and marketers in technology and digital communities on strategic marketing, search, content and public relations. Andy has worked in search and content markets for over 15 years and has worked with all major search publications. He has appeared in Forbes and the NYT and writes regularly for many publications such as CMO.com and Huffington Post.