Vice President of Search

Simon Heseltine is the Vice President of Search at,, helping drive brand awareness and traffic to one of the nation’s top apartment rental sites.

His past experience includes running Global SEO for Hewlett Packard Enterprise, leading the award winning Audience Development team at AOL, and even a stint on the agency side working with multi-national e-commerce / publishing / non-profit sites. Simon sits on the board of SEMPO (Search Engine Marketing Professional Organization), and until recently taught Online Marketing at Georgetown University in Washington, D.C. as part of their Digital Media Management program. He’s been a columnist for several industry leading sites, and photographs MLS games for Huffington Post in his spare time.

Simon is a frequent speaker / trainer / moderator at conferences around the world on a variety of online marketing topics. He has a BA (Hons) from the University of Humberside, and a Masters in IT from Virginia Tech

Judging panel

Purna Virji

Senior Bing Ads PPC Training Manager

Christina Connor

Global Product Lead
DoubleClick Search

Amy Vernon

Newsroom Reinvention Consultant

Lisa Barone

Chief Marketing Officer

Kelsey Jones

Senior Marketing Consultant, Founder

Larry Kim

WordStream, Inc.

Kerry Dean

Chief Traffic Officer

Ryan Jones

SEO Director

Andy Betts

Executive and CMO Advisor - VP of Content and Communications

Mark Irvine

Sr Data Scientist

Mike Grehan


Simon Heseltine

Vice President of Search

Rich Maraschi

VP, Advertising Products
YP, The Real Yellow Pages

Stephan Bajaio

VP, Professional Services